When you hear the word “digital marketing,” do you think it’s another abstruse word? After all, conventional marketing and online marketing already exist today, so what’s the point of creating another one? But digital marketing is already being used successfully by many businesses.
Today, we will talk about what digital marketing strategy is and how it helps technology get more sales.
Unfortunately, many people need clarification on this term with internet marketing. There is a big difference between the two that you need to know. Digital marketing includes internet marketing, but it is much broader.
What is Internet Marketing?
Internet marketing today is SEO, contextual advertising, and much more. We’re talking about resources that are right there in the vastness of the World Wide Web. And when we talk about digital marketing, we have to add to all that advertising and promotion in digital media outside the web. We are talking about digital communication not only online but offline as well.
When we talk about advertising in the context of digital media, that doesn’t include print ads, TV ads, or billboards. However, if a billboard has a QR code that, when scanned, takes you to the company’s website, then that advertising can already be called digital marketing. The essence of this marketing is the use of digital channels. Let’s take a closer look.
Marketing on the Internet
There are a lot of tools of all kinds for marketing. Here are some of the most commonly used types of digital marketing:
- Digital television and radio
- In-game and in-app advertising
- SMS messaging
- Advertising on LED screens
- SEO Optimization
- Contextual advertising
- Social media
- E-newsletters
- Partnership marketing
Only some companies can use all of these tools because they need the resources. However, this is not necessary. Which tools are needed depends on the company’s goals and the preferences of your target audience.
Digital Marketing Strategy
It should be noted that each strategy is unique in its way. It depends on the goals the company sets for itself. Let’s take an example to understand better.
Let’s say it’s a company that sells digital products. These are online courses, e-books, and other digital products and services.
1) Website. The first step is to create a reliable website. It should have convenient landing pages allowing the company to showcase its products and services and for customers to place an order or ask questions.
2) The Business Manager. The second step is to conduct an SEO audit and understand which pages need to be optimized for search engines. Best SEO Services come true when we put all the ranking factors in our strategy.
3) Content marketing. It would be best if you collected keywords, analyzed the results of an SEO audit, and developed a content plan. It must take into account several important nuances:
- What content is needed on the website? This applies to both text and video
- When this content should be published. This is a publication schedule
- How to promote it. You can use social media, email, or other means
4) Digital marketing strategy via social media. Social media marketing campaigns are available to increase brand awareness and sales. Determining which social media channels are best suited to promote your business would be best. Then, it would be best if you created a schedule for social media posts.
5) Email marketing. First, you need to build a database of email addresses. Place the registration form on the website and social networks.
6) Advertising with pay-per-click. Now you need to set up advertising campaigns in Yandex. Direct and Google Ads. This will attract potential buyers who are looking for products similar to yours. In addition, you should set up remarketing campaigns on Facebook. This way, you can win back users who came to the website but still need to complete the conversion.
7) Video marketing. This step is part of point 3 described above. You need to know what keywords to use when creating videos. You can post videos on YouTube, Instagram, or other services where your audience is present.
8) Mobile Marketing. Let’s take the example of a mobile app that people can download from an app store on their mobile devices. With this app, you can create a community with your loyal customers. With its help, it is possible to spread company news and announce new products and current promotions.
9) Measure and analyze the results. Make sure that Yandex. Metrica and Google Analytics are connected to your website and configured correctly. If everything is in order, you will have a convenient way to measure the effectiveness of your campaigns.
All of the above is just a brief description of what needs to be included in a digital marketing strategy. If you are a small business owner with limited financial resources, you will not be able to implement the stated plan. In this case, you need to take a step-by-step approach: create a website, promote SEO and fill the site with content. And only then follow the rest of the steps.
Benefits of digital marketing strategy
1) Measurability. One of the benefits is that it’s very easy to track effectiveness. All clicks, conversions, and other data are automatically recorded. You can see all the data you are interested in at any time.
For example, if you place an ad in a newspaper, you can’t determine how many people saw your ad. Sure, you can count the circulation of the issue and the number of copies sold. But do you need to do that? Either way, the data will need to be more accurate. It will cost you a lot of time and energy to do so. And if we’re talking about digital media, the tracking is instantaneous. You can always see how many people clicked on your ad, how many clicked on the ad, and even how many people placed an order.
2) Speed (Core Web Vitals). With digital tools, you can instantly reach several thousand potential buyers with a single ad call. You can also collect and analyze a large amount of data about their responses quickly. So digital marketing lets you quickly get all the statistics you need.
3) Versatility. Digital marketing has very flexible parameters that allow you to adjust your campaign to only work on the target audience. You can eliminate irrelevant impressions, which can help reduce costs.
4) Broad reach. Today, millions of people are addicted to digital technology. For example, we get most of our information through the virtual web. Not only do we get news, but we also relax, communicate and do many other things. More and more companies receive a large part of their orders through the internet.
