Nick Koenig, alias Hot Sugar, is a record producer from New York City and the owner of Noise Collector Records. He is renowned for directing several music videos, like Lil peep’s Awful things, The Smashing Pumpkin’s Solara, and Marshmallow’s Spotlight. Hot Sugar has experienced the benefits of social media in his music career, garnering over 19,000 followers on Twitter and 8,000 on Instagram, the major social media platform. He explains the benefits of social media in the points laid out below.
Grow Your Brand
You have been spending a lot of time trying to develop your brand, which should be a consistent decision throughout your musical journey. Anything you do on your social media platforms should stay true to your brand. Choose photos and videos with specific tones that advocate for certain causes of your support, like standing with Ukraine in such trying times. Your fans will most likely be active members of your brand when they feel you serve them with their preferred content.
Helps You to Network
Almost everyone has a social media account in this age of social media. This includes other artists who have already made it big in the industry and companies that support artists. Platforms like LinkedIn are not only for business careers. People with jobs at Apple Music, Spotify, and radio stations are humans who are easy to find. You might be surprised to get a direct message reply from Grammy award-winning artists and be scheduled for an appointment.
Generate More Income
You can easily make your social media accounts lucrative if you gain thousands of views. You can make this possible by monetizing your content on platforms like YouTube, Twitch, and TikTok. Artists have leveraged some platforms like TikTok and Twitter to ask for donations or push up their music sales. With creativity, you can generate income from your fans’ social media.
Paid Advertising Opportunities
Influencing your music consumers is essential once you reach a certain success level. Like influencers, big brands approach musicians seeking to promote their products and strike advertising deals. If your profile catches the eyes of prospective brands, you might become an ambassador.
Your 24-Hour Business Card
As an artist, your social media profile acts like your resume and business card. It displays what you have been all about and your achievements. Additionally, your profile should be easily found and recognizable by people willing to learn more about you. You should consider the image you project on people visiting your pages because that describes you. It’s simply you telling your fans who you are through your account.
The Best Place for You to Share Your Content
Your social media offer a dumping ground for all your content that will live on forever. Start to harness the potential of the platform and optimize the content. Later on, there will be room for more expansion.
Analytics for Business Decisions
Social media offers excellent insight into analysis from your fans. The kind of comments being posted matters on the decision table. This helps you decide on cities to visit during your next tour, the type of content the audience prefers, and speculated collaborations with other artists.
Social media has become the talk of the town in the contemporary world. As a musician, you can gain so much from using these virtual platforms. The above-explained points educate you on the top advantages to reap from using social media while building your career in the vast music industry.
