Videos, undoubtedly, have become the most engaging type of business communication. Almost every profession in this world uses videos to contribute to society and communicate effectively.
You can use videos to share ideas seamlessly and communicate them right from the heart. So, nowadays, everything is spoken in the language of videos, be it education, business, or social welfare.
Realizing the power of videos, professionals are adopting video presentations. Gone are the days when there were boring presentations with improper layouts and cluttered and unlimited slides. Video presentations are the winning hearts of business professionals and are ideal for making an effective impression. You can use this free editing software to create quality presentation videos.
What is a video presentation, exactly?
One creates a video presentation to express the ideas and make the audience understand the core concept with the help of videos, animations, and so on. You can make an appealing video presentation by optimizing the use and understanding of all the features of PowerPoint.
Why is video presentation more preferable?
Here are the reasons that make video presentations a favored choice.
Makes a better first impression:
Videos can bring messages to life with attractive visuals. By starting the presentation with a video, you will always hold your audience’s attention.
Easier to understand and digest complex information:
Video presentations are a delightful treat for understanding some complex matters. Not only is the video format easy to take in, but it also classifies the concepts further.
More clarity in communication:
There is emotion attached to everything. When watching a video, our brain activates auditory and visual systems. This aspect keeps the audience in sync with the video. It makes them more attentive to cues like gestures, animation, body language, facial expressions, imagery, music, etc.
Time-efficient:
Video presentations are the most time-efficient as viewers do not always need to read the slides repeatedly. These types of presentations allow the presenter to divide the concept into smaller pieces of information. This way, the audience can comprehend huge problems/theories swiftly and effortlessly. With the help of these useful tips you can grow your online business.
Some tips and tricks to create an attractive video presentation:
We are now aware of the importance of video presentation and the reasons to use it more often. Here are some tricks that will help all the presenters out there create a more attractive presentation for their next meeting.
Start with a catchy statement:
Beginning with a catchy and dramatic statement allows the presenter a few minutes to explain their point.
When the presenter makes a claim that is a little controversial or maybe a bit out of place and unexpected, it compels the audience to take notice and understand the agenda. When the video starts with something unexpected and different, the audience will be very engrossed in the story.
Narrate a Story:
Taking the audience by the edge of the seat should be the goal of every presenter on the stage.
Narrating a story works wonders all the time, as it gives a personal touch to all the formal slides of the presentation. A story receives much more compassion from the audience than any other piece of information.
Search and include types of stories related to your business ideas; the audience can connect with them on an individual level. The more you connect with people based on your story, the more are the chances of them believing in your idea.
Add some music:
Everyone loves music; it helps connect with each other on a deeper level. Music triggers feelings in humans and is also responsible for emotional responses.
Play some cheerful music whenever you feel you are losing the audiences’ attention. It will win you their whole mood.
Movies use music to capture our full attention, so why not use music in our video presentations. A higher tempo or fast music will snap the audience to focus at the right moment. At the same time, slow and minor sounds will relax the audience.
Music is helpful to retain the information into the long-term memory. Music is one of the most influential and overlooked aspects of attention-grabbing presentations.
Suitable visuals and animation:
The most responsive way to grab the audience’s attention is by combining pictures and textual information.
Our brain works in a peculiar way. It makes the reading of the text by itself far less memorable than something imagery. Hence, combining something visual with your ideas and messages is always better. This way, the presenter will have more people’s attention for longer, and they will remember more of the presentation.
Interesting animations and transitions help the audience concentrate more on your presentation.
The presenter can utilize infographics. It can combine a huge amount of data and information without confusing the audience and making your objective more straightforward. Include graphs, charts, digital numbers, and animated graphs. These additions can show your audience some boring data in an exciting way.
Add some informative and scrolling infographics rather than a traditional slide-by-slide transition presentation. Use some relevant quotes which make the presentation more meaningful. If you have your own startup then these tips will surely help you for your social media marketing.
Amp it up with some humor:
Whenever you feel that the environment has become a little serious, you can ease it out by cracking some jokes. However, be mindful that the jokes cannot be personal or hurtful to anyone’s sentiments.
Besides, making people laugh can be relieving. You can incorporate some funny memes, videos, or images to make the audience feel light and give them a breather.
You can then end the presentation with a strong and thoughtful note, giving room for the audience to ponder upon your idea.
Final Words:
Video presentations are preferred more and more these days. Professionals use it to pull up the clients and make the communication clearer.
Including the best video content in a presentation can bring your ideas and dreams alive by offering a delightful treat to the audience. By following certain tips and tricks, any presenter can make a successful presentation.
And every presenter should note that the ultimate goal for every video presentation is to leave a powerful and long-lasting impact on the audience’s mind.
